LINES New York
Digital and Print Design
Located in the heart of the Bowery neighborhood in New York City, LINES New York is a unique atelier offering tattoo and piercing services, wellness events, spa services, designer apparel, and art shows. While working as the Graphic Designer for LINES’ in-house creative team, projects included creating campaigns for both print and digital format with the purpose of highlighting the tattoo and piercing services offered. All graphic work utilizes LINES’ existing branding system, with the addition of typographic symbols to create patterning and add to the brand’s visual language.
Poster Advertisements
Founded on the belief that tattoos are the highest form of fashion design, LINES is not an average tattoo shop, and the graphic advertisements created represent this. The print and digital posters use a simple slogan, grayscale color palette, a continuation of the linear motif utilized in LINES’ logo, photography, and expressive typography.
Valentines Day Prints
Repurposing the slogan “you look like you could use a new tattoo” – with the addition of “piercing” – this campaign, launching right before Valentine’s Day, uses fuchsia-toned mini prints distributed at various locations and events around the city to celebrate the opening of LINES’ piercing services.
Social Media Graphics
All graphics created for LINES’ social media use colors from LINES’ branding palette, linear elements, and variations of typographic patterns created using the brand’s name.
